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'[EE:] Starting up as a small design shop'
2003\12\07@162847
by
Steve Russell
Does anyone have any learned experience they're willing to share regarding
getting started as a small design company (a one-man operation) -
particularly in the UK? I'm confident in my technical abilities, but what's
the best way to get in contact with prospective clients? This is not
something I'm planning on doing imminently, but maybe a few months from now,
and interested in hearing how others have got started.
Thanks, Steve.
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2003\12\07@182457
by
Mike Harrison
|
On Sun, 7 Dec 2003 21:28:41 -0000, you wrote:
>Does anyone have any learned experience they're willing to share regarding
>getting started as a small design company (a one-man operation) -
>particularly in the UK? I'm confident in my technical abilities, but what's
>the best way to get in contact with prospective clients? This is not
>something I'm planning on doing imminently, but maybe a few months from now,
>and interested in hearing how others have got started.
>
>Thanks, Steve.
Hard to suggest ways of finding work, but there is certainly plenty of it about, especially of you
are good at both hardware and software.
I have been extremely lucky in 'falling into' work, and getting referrals.
The main thing I would say is that if you do a good job, people will come back for more, maybe not
tomorrow, maybe not next month or next year, but eventually they will. Maybe by then they are
working for a different company - this expands your customer base. I have 3 current customers I got
by people moving between companies, and another via a brother of one of them!
Deal with people the way you would wish to be dealt with. Charging for every little tweak or phone
call may bring in a little cash now but will not give customers the 'feel good' feeling that creates
good long-term customers.
Get VAT registered, Even if you don't need to for turnover reasons (this will take a while), it
means you can reclaim VAT on everything you buy and use, and as your customers are likely to all be
VAT registered, it will not cost them any more (not charging VAT may also confuse the accounts dept
of large companies).
Get an accountant. A good one will save you more money in tax than he charges. He will know things
like how much of your use of home, car etc. for business you can get away with claiming.
Do VAT returns yourself though - it's not worth paying an accountant to do something that's
relatively repetitive and simple like this. Don't be tempted to opt for annual returns - doing it
quarterly forces you to keep things reasonably up to date and within a timespan you can usually
remember (now what was that cheque for ....?). Where possible buy stuff on credit card rather than
account, not so much for the credit aspect, but so you can just put all the invoices in a heap and
deal with them when you do the VAT return, as you only have to remmeber to pay one bill - the one
from the card company. There is no need to tell the CC company a card is for business use - you
will probably get more 'perks' with a consumer card - e.g my business Goldfish card pays for my TV
license outof the points earned on business use. However having credit accounts with one or two suppliers can be useful as references for when you
come up against a stone-age supplier that doesn't take credit-cards (I once had to try really hard
to persuade a supplier to take a cheque-with-order for £2000 worth of bits!)
Talk to the accountant about whether you want to form a limited company - there are pros and cons
and no 'right' answer on this. I don't know the details of trading as a Ltd company. If you start as
a Sole Trader, it is very cashflow-advantageous to start your accounting year just after the end of
the Tax year (5th April). It is also advantageous for cashflow to arrange that your earnings
alternate between high and low in alternate years, due to the way the tax payment on account system
works.
Pick a trading name that does not suggest that you are a one-man band 'xyz systems' is better than
'fred bloggs consultancy' etc. when trying to get samples, support etc. from component suppliers, as
they don't need to know you're a one-man band. Even if you are designing-in something that will have
big production value, it may be hard to convince suppliers of this if they know you are not a big
outfit.
For similar reasons, register a domain-name. No-one will much give credibility to a company using an
AOL email address! You don't need a fancy website, and time taken doing one will probably not be
well spent, but put up at least a page telling people what you do etc. (e.g. http://www.whitewing.co.uk)
You NEED paper catalogues from RS, Farnell, CPC and Rapid. RS can be hard to squeeze a paper
catalogue out of but be persistent.
You need a broadband, or at least unmetered internet account - high speed is not essential but the
ability to downlkoad umpteen megs of datasheets, devtools etc. cheaply is.
Feel free to email me if you have any other questions.
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2003\12\08@042051
by
Steve Russell
source= http://www.piclist.com/piclist/2003/12/07/182457a.txt?
Mike,
Thanks for a very complete response with lots of good advice. I agree that
word-of-mouth is a very powerful marketing tool... the problem is getting
those first few jobs to get things going.
I've already thought about company names and have a domain lined up (and
broadband to service it!). I couldn't agree more with you about the use of
AOL or Hotmail addresses = instant credibility drop.
I also appreciate the very practical advice regarding accounts etc.
Regards, Steve.
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2003\12\08@042052
by
Steve Russell
source= http://www.piclist.com/piclist/2003/12/07/191516a.txt?
Thanks Wouter (and reiterated by The Nelsons).... I suspect you are right -
getting those initial jobs is the hardest part as far as I can see, and
having prospects in hand has to be a huge advantage.
Food for thought, indeed.
Regards, Steve.
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