Post by thread:[OT]Search engines searches are loopy.

I've just entered the word Electronics into a certain job search engine - it has returned - Receptionist Brisbane, Girl Guides Queensland. Now either Seek's search algorithm is loopy (possible check out the NZ site apply a filter and see what happens) or Girl Guides Queensland decided to use Electronics as a search parameter - if so, do they wish to employ robots as staff? The only thing vaguely electronic inb the job description is - Telephone, and skills in using MS Office. Weird! Colin -- cdb, on 24/03/2009

cdb <colin <at> btech-online.co.uk> writes: > Now either Seek's search algorithm is loopy (possible check out the NZ "Loopiness" is best defined as "sufficiently funded by the ad word buying clients". All commercial engines have this "problem" which seems to be considered a "feature" by their operators, since it help them rake in millions of dollars per year. Peter

> cdb <colin <at> btech-online.co.uk> writes: >> Now either Seek's search algorithm is loopy (possible check out the NZ > > "Loopiness" is best defined as "sufficiently funded by the ad word buying > clients". All commercial engines have this "problem" which seems to be > considered a "feature" by their operators, since it help them rake in > millions > of dollars per year. > > Peter I believe Google looks at ad effectiveness (how many clicks it generates) along with what the bid for placement is. Their placement of an ad that generates no clicks generates no income no matter how high the bid is. So, they have some method that places ads to maximize income considering both the bid and the click through rate. One of the inductor manufacturers has what I consider a very clever ad. It goes something like "Others have search engines. We have a FIND engine." Harold -- FCC Rules Updated Daily at http://www.hallikainen.com - Advertising opportunities available!