Microeconomics says that during a downturn you might consider training.
The time must be spent somehow, so you might as well work during the
lulls so that the up times are more productive.
You might consider, for instance, getting to that personal project
you've been wanting to do forever. Maybe you can actually get around to
overhauling the whole billing/contracting/adminstrating side of the
business so it takes up less time in the future.
Perhaps you can come up with a few projects that you can sell, or ready
made modules which accomplish some function that seem to be commonly
desired in your contracts.
Could also be time for a vacation. Or marketting.
As far as keeping your pipeline full - that depends on how you gain most
of your contracts. If people hear about you by word of mouth or are
referred by others then you want to spend a little time shoring up those
areas, but you probably want to spend more time developing new
opportunities. Clean up/refurbish your website, and check out how it
appears in search engines. Spend time writing a few informative
articles for your site. For instance, someone found me by searching
"rotary encoders" on google - apparently my old page on the topic is
third in google's list (or was). Make several pages with basic
information or short tutorials on several subjects which you are
familiar with - people will consider you an expert. It will also
familiarize others with your ability to communicate - the more they get
to know you, the more likely they are to use you. Branding probably
comes into play here a little bit.
Also be aware that the high the lows, the higher the highs. Don't burn
yourself out - if you want to be busy all the time you're simply going
to have to turn down projects. Get acquainted with others who you feel
comfortable giving customers to. When you are busy and the customer
can't wait (I never actually turn them down, I simply tell them that I
won't be able to start on their project until date X, but if they were
in a hurry I can suggest a few other consultants who I trust) then hand
one or two other consultants (don't give them too many - for a variety
of reasons). Ask who they go with, and let the other consultant know
that you referred them - no cost, but they'll be more likely to refer
you in their busy times.
Just some random thoughts - I enjoy threads like this, it gets me
thinking and there are always wonderful ideas which I hadn't thought of
before suggested by others.
-Adam
David VanHorn wrote:
{Quote hidden}>Ok, thoughts on how to level out the Consulting Rollercoaster.
>Ideally, without damaging the peaks too much :)
>
>What happens with me, and I suspect everyone else as well, is that I get work in spurts, with "dry spells"...
>
>I'm thinking of implementing something similar to what PCB shops do, where delivery by X date is $, and 2 weeks sooner is 2$, and so on.
>
>The objective being to keep the pipe filled, offering the option of lower rate in exchange for the ability to schedule the job into "whenever" hours. (within reason)
>
>So, any thoughts on this, or other approaches?
>
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